Email Checklist
Please complete this before sending your final draft to the communications team.
Find a digital copy here.
Ask Yourself:
- If I were planning on attending X event, what would I want to know?
- What would make me want to open this email?
Check These Things:
- Is the subject line correct, direct, and to-the-point?
- Is the date in the header correct and correctly formatted? (i.e. June 3, 2018)
- Is the header image (if applicable) appropriate for the email content or is there a large event that needs extra promotion?
- Do all the links work?
- Are all the links in Hex #47a23f green?
- Is all the text in Verdana 14pt and the headers in Book Antiqua 22pt?
- Locations: “All Saints Narthex” NOT “All Saints’ Narthex”
- Times: 6:00 PM (not 6pm or 6p)
- Durations: 6:30 - 8:00 PM, or 11:00 AM - 12:30 PM
- Addresses: Always get permission before publishing private home addresses, even in emails.
- When appropriate use “ All Saints’ ” but never “ All Saint’s ” … There’s more than one saint here.
- Does the email look good on both mobile and desktop? Do the pictures and text make sense when stacked in the mobile version?
- Are there any announcements that are stale (i.e. have been repeated without change for more than two weeks)?
- Have you verified the accuracy of all the details (room numbers, registration links, times, dates, locations, price, contact info, etc.)?
- Does the information in your email match what you have in eSpace?
- Is your email complete? If you are still waiting on information, please wait to send a final draft for
- approval.
Help
If words aren’t your thing, there are a number of helpful programs these days to support you.
- Grammarly - Install the free version of this on your browser. It will call attention to potential spelling and grammar mistakes as well as suggest improvements.
- Chat GPT - Visit chat.openai.com and start asking it questions! It can help you reword paragraphs to make them shorter, suggest edits, and much, much more.